Video Platform x Game IP (2022)
TikTok x SEGA collab
The short movie platform “TikTok” today (September 3, 2022) announced a collaboration with Sega and released official materials that allow TikTok creators to create effects using Sega’s popular characters.
The material released was for ``Effect House’’, a beta version of which was released on April 12 as a platform for users to easily create effects, including ``Sonic the Hedgehog’’, ``Puyo Puyo’’, and ``Sakura Wars’’. ” and “New Sakura Wars” character data are available.
In addition, those who create and post excellent effects will receive official goods such as Sonic. For more information, check out the release statement below.
Sega’s popular character material in TikTok, “Effect House”
Collaborate to create TikTok effects using
Starting September 3rd!
The short movie platform “TikTok” has collaborated with Sega Co., Ltd., and in the “Effect House”, TikTok effect creators can create effects that make use of Sega’s popular characters. The exhibition will start on Saturday, September 3, 2022.
The speed of sound hedgehog, the world-famous game character, “Sonic the Hedgehog”,
We will develop materials that stimulate the creativity of effect creators, such as character data for “Puyo Puyo”, “Sakura Wars” and “New Sakura Wars”. In addition, creators of excellent effects and those who post excellent videos using the created effects will receive official goods such as Sonic! !
This is a rare opportunity to create effects using official materials. We are waiting for the participation of those who are interested in effect production!
·Sonic the hedgehog
・ Puyo Puyo
・Sakura Wars/New Sakura Wars
[Start date of use]
Saturday, September 3, 2022
[Present contents: For effect creators]
・ Best effect creator: 1 person
・ Application deadline: Thursday, September 15, 2022
・Refer to the Effect House website for details on how to apply.
[Present contents: For effect contributors]
・Excellent Contribution Award: 3 people
・Excellent IP Award: 5 people
・ Application deadline: Thursday, September 15, 2022
Application method: Use effects using Sega’s participating characters + post with #effecthouse in the caption.
・ Click here for the special page: https://activity.tiktok.com/magic/eco/runtime/release/630edbf820f47e033b7bb539?appType=tiktok&magic_page_no=1&start_page=magic-pages%2Fcompe784teld7h3x%2Findex
[About Effect House]
The short movie platform “TikTok” has started the operation of the public beta version of “Effect House”, which allows any TikTok user to easily create effects, from April 12th.
・ Official page: https://effecthouse.tiktok.com/?lang=en-jp
・ Download page: https://effecthouse.tiktok.com/download/
・Effect House special page (Japanese version): https://activity.tiktok.com/magic/eco/runtime/release/622adb276f7ca3033741184c?appType=tiktok
[About Sonic the Hedgehog]
Sega’s world-famous game character Sonic the Hedgehog, the hedgehog of the speed of sound, was born in the game software “Sonic the Hedgehog” released in 1991. Series works have been released, and the total number of series has exceeded 1.38 billion (* including downloads). Sonic will continue to run through various stages at the speed of sound.
Sonic 30th Anniversary Special Site: https://sonic.sega.jp/30th/
[About Puyo Puyo]
The “Puyo Puyo” series is a national falling object action puzzle game that has been loved for over 30 years since its release. In 1991, the original “Puyo Puyo” was released for the MSX2 version and the Famicom Disk System version, and in 1992, the arcade version and the Mega Drive version were released by Sega. With a simple and easy-to-understand game system, cute characters, and gameplay that introduced a battle format for the first time as a falling object action puzzle game, it was an explosive hit. Since then, as a classic action puzzle game, it has been deployed on various game consoles, mobile phones, and smartphones, and has been played by a wide range of people regardless of age. In March 2018, it became a JeSU (Japan eSports Union) official title, and a professional player was born. The e-sports scene is also booming, and many competitions are currently being held.
[About Sakura Wars / New Sakura Wars]
“Sakura Wars” is a steampunk work set in the fictional “Taisho era” where steam technology has developed.
The first work “Sakura Wars” released as software for Sega Saturn in September 1996 depicts the activities of the secret organization “Imperial Combat Revue” formed to protect the peace of the Imperial capital Tokyo.
In peacetime, the “Opera Troupe” stands on the stage as a star of the Great Imperial Theater, and in emergencies, the “Kagekidan” fights with spiritual power as a weapon. The TV animation-like production has won the support of many players. Received the Best Picture Award at the CESA Grand Prize (now the Japan Game Awards) ’96. In addition, it recorded the largest sales as a Sega Saturn original title at that time, and the cumulative number of domestic shipments of series and related works up to “New Sakura Wars” released in December 2019 has exceeded 4 million.
The popularity of the “Sakura Wars” series, which has expanded the stage of success to “Teito”, “Paris”, and “Homoiku” by repeating the series, is not limited to games, but is developed by media mix such as TV series, theater animation, stage, and comics. . It has established itself as a popular series, and continues to spread to various regions and media even now, more than 25 years after its birth.
TikTok is a short movie platform for mobile. Our mission is to inspire creativity and bring joy. TikTok has global offices in countries and regions such as Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Toronto, Singapore, Jakarta, Seoul, and Tokyo. http://www.tiktok.com/