Life Insurance x AR Game (2021)

Sumitomo Life x Pokemon Go partnership

Sumitomo Life Insurance Company has entered into a partnership agreement with Niantic, Inc.

Through this alliance, as a new benefit (reward) for members of the health promotion insurance “Sumitomo Life” Vitality “”, the sub-program “Pokemon GO” challenge to support the achievement of the exercise target points set every week has started. (The service is scheduled to start in April 2021).

In addition, Sumitomo Life’s visit counters, offices, Vitality Plaza, etc. nationwide will appear as “Pokestop” and “Jim” of “Pokemon GO” after March 23, 2021.

“Sumitomo Life” Vitality “” has provided various products and services at special discount prices, etc. as a privilege (reward) to support Vitality members’ efforts for health promotion activities and their continuation.

With this alliance, there are 17 partner companies, and with the power of gamification possessed by “Pokemon GO,” which provides people all over the world with the enjoyment of walking, “Sumitomo Life’s” Vitality “” is a feature of “enjoying health promotion activities. We will further enhance the appeal of being able to work on.

Sumitomo Life Insurance Company (住友生命保険相互会社, Sumitomo Seimei Hoken Sōgo-gaisha, Sumisei) is a mutual life insurance company in Japan, founded in 1907 and headquartered in Osaka.

Headquarters of Sumitomo Life Insurance Company in Chuo-ku, Osaka

In 2005, the company announced a joint venture with the People’s Insurance Company of China. The new company was named PICC Life Insurance, which sells insurance products, including savings-oriented endowment insurance policies.

In 2012 Sumitomo Life decided to become a strategic partner of Bao Viet Insurance from Vietnam by acquiring 18% of the company’s shares previously held by HSBC.

Pokémon Go is a 2016 augmented reality (AR) mobile game developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices. A part of the Pokémon franchise, the game is the result of a collaboration between Niantic, Nintendo and The Pokémon Company. It uses mobile devices with GPS to locate, capture, train, and battle virtual creatures, called Pokémon, which appear as if they are in the player’s real-world location. The game is free-to-play; it uses a freemium business model combined with local advertising and supports in-app purchases for additional in-game items. The game launched with around 150 species of Pokémon, which had increased to around 600 by 2020.



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