Game x Nail Brand (2022)
Xbox x OPI collab
Nail brand OPI will collaborate with the game console Xbox. Introducing a novel collaboration collection that has attracted a lot of attention from both nail lovers and game lovers overseas. (Front row editorial department)
While various collaborations such as fashion and beauty are being carried out, the unexpected collaboration between beauty brands and games is increasing recently. Especially overseas, the collaboration cosmetics of “Animal Crossing: New Clothes Forest” and “Pac-Man” attracted a lot of attention last year alone, and global cosmetic brands became sponsors of the gamer festival. Exchanges between the two worlds are becoming more active.
Under such circumstances, the collaboration with the game device “Xbox” announced by OPI (OPI), a nail brand trusted by nail technicians, was a hot topic early this year.
Opi, one of the world’s leading nail brands, and Xbox, a game device loved by game lovers around the world, will collaborate to introduce a limited-color nail polish inspired by the world of Xbox games. .. In the Instagram post of OPI that announced the collaboration, there were many voices that they absolutely wanted to get it.
Color development as if you entered the world of games
In the limited collaboration between OPI and Xbox, 12 colors of limited nail polish inspired by various games registered in the Xbox subscription game service “Xbox Game Pass” will appear. The pop and vivid colors that make you feel like spring makes you feel like you are in the game world.
You can choose from 3 types of products, including the popular “nail lacquer”, the glossy finish “Infinite Shine”, and the “gel color” that cures quickly even though it is a gel, limited to 12 colors. Color appears.
Lots of must-see gimmicks for Xbox fans
In this collaboration collection, there are special gimmicks that are not just about buying products, such as the benefits of games that can be obtained by purchasing.
In fact, this collaboration is linked to the popular Xbox game titles Forza Horizon 5 and Halo Infinite, which unlocks limited content when purchased. If there is content that can only be done by buying collaboration items, fans will surely be interested.
In addition, there are lots of nice benefits such as a campaign where a controller with the same color as the limited nail color is won by lottery.
The collaboration collection of OPI and Xbox will be on sale to users all over the world on the official website of the brand from February 1st. I don’t know if it can be purchased from Japan at the moment, but some colors are already sold out on Ulta’s EC site, which has already been released in advance, so there is no doubt that it will be a battle for competition. (Front row editorial department)