Game IP x Product (2023)


The Super Mario Bros. Movie x Lush collab

The natural cosmetic brand LUSH has a total of 12 types of bath bombs, including bath bombs from “Lush x The Super Mario Bros. Movie”, a limited collaboration with the new action animation movie “The Super Mario Bros. Movie” by Nintendo and Illumination. Will be released on April 14th at 77 stores nationwide, official online stores, and the official Rush app. The price starts from 860 yen.

In “Lush x The Super Mario Bros. Movie”, a total of 12 types of collaboration products made featuring the main characters of the movie are developed, in addition to Princess Peach body spray and Mario and Luigi shower gel, the world’s first A question block type bath bomb with soap will appear.

In addition to cosmetic items, a gift box with a yellow question block motif will also be available. You can also make custom-made gifts that are perfect for movie fans by selecting and assorting your favorite products from the collaboration products.

[All 12 innovative collaboration products that color bath time]
From bath bombs, shower gels and shampoo bars, Lush has always created playful and innovative bath items that fill the world with color and fragrance.

I believe that it is because of Rush, an innovator in the natural cosmetics industry, that we were able to infuse the fragrance into Mario and his friends, who existed in games and on screen.

A new Mario adventure begins in the world’s long-awaited movie “The Super Mario Bros. Movie”. Just like the various power-up items that Mario and his friends obtain during their adventures, if you obtain Rush’s adventurous bath items, you should be able to meet your power-up.

A total of 12 types of “Lush x The Super Mario Bros. Movie” collaboration products using fresh ingredients will power up your usual bath time!

“Lush x The Super Mario Bros. Movie” product information
Scheduled to be released on April 14
Price: From 860 yen

Question block type bath bomb all 6 types
Price: 2,400 yen (6 types in total)

A bath bomb (bath charge) with soap inside, which is the first attempt by Lush. When melted in the bath, a soap with the motif of a familiar power-up item appears from inside the question block-shaped bath bomb. Melt a bath bomb to see which power-ups will appear, from powerful mushrooms to rare rare items such as stars. All 6 types of items with their respective colors and scents are perfect for collecting and collecting.

Rush’s first bath bomb with soap where you can experience dynamic bath art with plenty of plastic-free glitter. While enjoying the fragrant essential oil and recharging your power in the bath, you can spend a fun bath time twice with the soap inside.
“Mario shower gel” and “Luigi shower gel” All 2 types of shower gel
Price: ¥1,200/110g, ¥2,400/280g, ¥4,000/560g

The brothers have appeared as two types of shower gel. The vibrant colors are sure to brighten up any bathroom. The bright red “Mario Shower Gel” has a scent reminiscent of a nostalgic cola. You can enjoy a sweet and spicy scent that blends lime, black pepper, and pomegranate. The bright green “Luigi Shower Gel” has a crisp and refreshing apple and rose absolute scent.

[Mario shower gel]

You can enjoy a sweet and spicy scent that blends lime, black pepper, and pomegranate. The bright red pomegranate, like a ruby, cleanses the whole body and gives a bright impression to the skin. You can enjoy juicy, sweet and sour, fresh scent
[Luigi shower gel]

You can enjoy a refreshing shower time with the scent of fresh apples. Neroli essential oil, extracted from the bitter orange tree, has a fresh orange-like scent and a gorgeous floral scent that will brighten your mood.
“Princess Peach Shower Jelly” and “Bowser Shower Jelly” All 2 types
Price: 1,000 yen/100g each, 2,000 yen/240g

Shower jelly is a jelly-like soap that instantly foams when it touches wet skin. Naturally derived carrageenan, a powder made from dried mucilage extracted from seaweed, gives Shower Jelly its unique springiness. “Princess Peach Shower Jelly” to be released this time is a shower jelly with a tropical scent like pineapple juice blended with peach extract that brings luster to the skin. Let’s wash it to a dignified and beautiful skin like Princess Peach. “Kuppa Shower Jelly” is a shower jelly that is perfect for a spiky Bowser. You can enjoy the warm and spicy scented bubbles with the hot soup.

[Princess Peach Shower Jelly]

Luxurious self-care time where you can enjoy a fresh and sweet scent by sliding a shower jelly reminiscent of Princess Peach on your body. The peach-colored plump shower jelly contains peach extract, which is rich in vitamin C. You can enjoy fresh and moist skin
[Bowser Shower Jelly]

If you are surrounded by the spicy scent of cinnamon and cloves, Bowser’s anger may be calmed down! ? Cinnamon and star anise condition your skin and brighten your mood.
Princess Peach body spray
Price: 5,100 yen/200ml

A new fragrance body spray developed for this collaboration dedicated to the heroine of the movie, Princess Peach, is now available from Rush. You can enjoy the scent of juicy peach and fresh pineapple that is perfect for the princess of the Mushroom Kingdom. Champaka, which is a component of the fragrance, is a plant that grows in tropical evergreen forests in South Asia. The bright and playful scent is accompanied by a sweet scent reminiscent of florals and honey.

gold coin soap
Price: 860 yen/100g

Introducing “Gold Coin Soap,” which has the same fragrance as Lush’s representative soap “Mitsubechi March.” You can enjoy a sweet scent like creme brulee. Bergamot and sweet orange keep your skin healthy.

□ 77 stores nationwide
□ Official online store
□ Rush official app



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