Game IP x Ice Cream (2022)
Dragon Quest x Baskin Robbins collab
B-R Thirty One Ice Cream will collaborate with “Dragon Quest Keshi Keshi!” From April 28th to May 31st.
“Dragon Quest Keshi Keshi!” Is a puzzle game in which familiar characters, monsters, and items from the “Dragon Quest” series appear as a cute eraser “Dragon Quest”.
In addition to selling the limited flavor “Punitto Slime Hoimi Flavor” and the limited variety BOX at the Thirty One store, we are also collaborating in the game. We will also carry out a Twitter campaign.
“Punitto Slime Hoimi Flavor” is an ice cream inspired by the cute “Slime”, which is a representative enemy character of Dragon Quest. You can enjoy the texture of the refreshing apple-flavored sorbet and creamy vanilla ice cream with the slime-shaped gummy that has a puny soda flavor. B-R Thirty One Ice Cream says, “If you eat a bite, you will want to say” Hoimi! “, And it will give you a cheerful taste.” 390 yen (Hereafter, reference price including tax. Prices may vary depending on the store). Sales will end as soon as they are sold out.
The limited variety box “Dragon Quest Keshi Keshi! Variety Box Set” comes with 8 original coasters depicting “Dragon Quest” such as “Slime”, “Dragon Quest” and “Ghost”. Small 8 pieces 2160 yen, regular 8 pieces 2930 yen. You can choose the flavor of 8 ice creams. The sale period is until May 31st. However, sales will end as soon as they are sold out.
During the collaboration period, “Dragon Quest Keshi Keshi!” Will feature the Thirty One collaboration “Dragon Quest Keshi!” We will develop a lot of contents such as getting coupons that can be used at the actual Thirty One shop.
Also, on Twitter, we will carry out a gift campaign where you can win prizes by posting photos of collaboration flavors and variety boxes with the hashtag “# 31 level up”. Presents will be “leveled up” according to the number of applications. 100 posts for level 25 “eGift 500 yen” x 15 people, 300 posts for level 50 “eGift 500 yen x 15 people, 500 posts for” eGift 1000 yen “x 31 people.
This is the first collaboration between Thirty One and the “Dragon Quest” series. B-R Thirty One Ice Cream is calling out, “Dragon Quest fans can’t miss this month! Let’s go on a delicious adventure just for now!”
