Game IP x Delivery Service (2020)
Death Stranding by Kojima Production x Yamato Transport collab (2020)
Kojima Productions and the Yamato Group, which has Yamato Transport as its core, announced today (August 28, 2020) that they will carry out a joint project. Both official Twitter accounts have announced the implementation of the campaign with the hashtag “#Yamato and Kojima Productions”.
According to the tweet, it seems that the element of “continuing to deliver”, which is the key to “DEATH STRANDING” (PlayStation 4 / PC) developed by Kojima Productions and is also important to the Yamato Group, which supports logistics, became the point of contact between the two companies. .. And it is said that this collaboration was realized from the common desire to “create a better tomorrow”.
On the special collaboration page (link) that opened, it is announced that the “Message Decryption Challenge” that you can participate in online will start at 11:00 on September 7th. Those who succeed in the challenge will win a lottery of luxurious prizes such as “Collaboration Visual His Kuroneko & Ludens Figure” with the original Kuroneko figure attached to “1/6 Ludens-Kojima Productions Special Edition” made by Sentinel. That is. There is also a smartphone wallpaper gift for all correct answerers.
Furthermore, on the special page, it seems that an interview with Kojima Productions will be released soon.
Death Stranding is an action game developed by Kojima Productions. It is the first game from director Hideo Kojima and Kojima Productions after their split from Konami in 2015. It was released by Sony Interactive Entertainment for the PlayStation 4 in November 2019 and by 505 Games for Windows in July 2020. In June 2021, it was announced that Death Stranding Director’s Cut would be coming to the PlayStation 5.[1]
The game is set in the United States following a cataclysmic event which caused destructive creatures to begin roaming the Earth. Players control Sam Porter Bridges (Norman Reedus), a courier tasked with delivering supplies to isolated colonies and reconnecting them via a wireless communications network. Alongside Reedus, the game features actors Mads Mikkelsen, Léa Seydoux, Margaret Qualley, Troy Baker, Tommie Earl Jenkins, and Lindsay Wagner, in addition to the likenesses of film directors Guillermo del Toro and Nicolas Winding Refn as supporting characters.
Death Stranding received generally favorable reviews, with critics praising its voice acting, soundtrack, and visuals, with more mixed opinions regarding its gameplay and story. The game was nominated for and won several awards, including Game of the Year. Numerous commentators noted that elements of the game resembled the COVID-19 pandemic, which began within a month of its release.
Kojima Productions Co., Ltd.[b] is a prominent Japanese video game development studio founded in 2005 by video game designer Hideo Kojima, creator of the Metal Gear series. It was established as a subsidiary of Konami.[4] The studio had around 100 employees, but grew to over 200 for Metal Gear Solid 4: Guns of the Patriots.[5][6] After leaving Konami and ending the contract, Kojima reformed the company as an independent studio in Shinagawa.[7][8]
The Yamato Transport Company, Ltd. (ヤマト運輸株式会社, Yamato Un’yu kabushiki gaisha, YTC) is one of Japan’s largest door-to-door delivery service companies, with a market share of 41%,[3] competing closely with Sagawa Express and Nippon Express. Their head office is in Ginza, Tokyo. The company’s trademarked term for their express door-to-door delivery service, TA-Q-BIN (宅急便, takkyūbin) was used, with permission, in the original Japanese title of Kiki’s Delivery Service (魔女の宅急便, Majo no Takkyūbin, lit. ‘Witch’s Express Home Delivery’) (in which Yamato is a co-producer) instead of the generic term takuhaibin (宅配便). Takkyūbin is sometimes used in Japan as a generic term for all express home delivery services, but the company defends the trademark to avoid it becoming genericized.
The company’s logo is a yellow oval with a black cat carrying her kitten in her mouth, symbolizing the company’s promise that they take care of items entrusted to them as though the items were their own family. The company is often colloquially referred to as 黒ねこ (Kuroneko) which means “black cat” in Japanese. The logo is as familiar in Japan as the Coca-Cola logo is in the United States.[citation needed] The logo was developed by founder Yasuomi Ogura.[4]
